Home/About Shoreline/Our Mission and Values

Ethics and Integrity

We employ uncompromised ethical standards demonstrating honest and fairness in every action we take. We treat one another with respect and value their contributions.

Taking Care of Our People

Employees are our most important assets and biggest competitive advantage. We celebrate successes and recognize achievement. We encourage feedback, suggestions and ideas to surface from anywhere within the organization. We appreciate multiple perspectives and diverse expertise.

Excellence

We are committed to Best in Class with integrity; we take ownership, accountability and aspire to flawless execution and quality. Embracing diverse backgrounds as we seek the best talent and promote its development.

Customer Care

We strive to exceed customer expectation through dynamic listening and timely responses. We consistently educate our customers and seek to continuously improve our service.

Entrepreneurial Spirit

Together we are passionate and determined to stimulate and embrace change and drive innovation. With a devoted sense of urgency, we always do more with less.

Client Testimonials – What Our Customers are Saying

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Michael Minkoff was great. He worked through all the different ways we could structure our loan and helped us find the one that was absolutely best for our situation. I really appreciated how quick he was to respond to us throughout the process and yet I never felt rushed, as he made sure we understood everything happening throughout the process. I have been and will continue to recommended him to others I know looking for a mortgage.

Berry Long Longwood, FL August 23, 2017

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